Evangelism campaigns serve as a strategic framework for churches to intentionally align their efforts around the shared goal of reaching people with the gospel. These coordinated seasons of focus help congregations move beyond sporadic outreach into a sustained, prayerful commitment to sharing faith. By participating in a unified campaign, church members find clarity in their personal witness and practical steps for engaging their communities. The structure of a campaign provides both motivation and accountability, encouraging believers to step out in faith and sow seeds of hope in the lives of those who have not yet responded to the message of salvation. Each campaign season becomes a milestone in the church's ongoing journey of fulfilling the Great Commission.
A well-designed evangelism campaign typically incorporates several biblical components that work together for maximum impact. Prayer forms the foundation, as believers intercede for specific individuals and ask God to prepare hearts. Personal witness training equips members with simple, reproducible ways to share their faith naturally. Service projects open doors for conversation and demonstrate Christ's love in tangible ways. Throughout the campaign, the focus remains on sowing generously and trusting God for the harvest. Churches often find that when these elements are woven together in a coordinated effort, the entire congregation becomes more confident and consistent in their witness, creating a culture of evangelism that extends far beyond the campaign itself.
Preparation is essential for any successful evangelism campaign, beginning long before the public launch. Pastors and church leaders spend time praying, planning, and casting vision so that the entire congregation understands both the purpose and the process. Resources are gathered, teams are trained, and schedules are aligned to remove barriers to participation. The preparation phase also includes identifying the specific needs and contexts of the local community, ensuring that the campaign is relevant and accessible. When a church invests in thorough preparation, the campaign flows more smoothly and participants feel equipped rather than overwhelmed, leading to greater joy and effectiveness in sharing the gospel.
One of the most encouraging aspects of evangelism campaigns is the opportunity to celebrate what God does through the coordinated efforts of his people. As individuals step out in obedience, stories begin to emerge of meaningful conversations, restored relationships, and people making decisions to follow Christ. These testimonies strengthen the faith of the entire congregation and inspire continued participation. Celebrating salvations and spiritual milestones reminds everyone that the work belongs to God and that he is faithful to bring growth. This season of rejoicing also provides a natural platform for thanking volunteers, recognizing answered prayers, and casting vision for ongoing ministry beyond the campaign.
An evangelism campaign is not an isolated event but part of a lifetime process of intentionally aligning a church's ministry around the Great Commission. The rhythms established during a campaign often carry forward into the daily life of the congregation, creating lasting habits of prayer, witness, and service. Churches that participate regularly in coordinated evangelism efforts find that their members grow increasingly comfortable sharing their faith in natural, authentic ways. The goal is not simply to complete a campaign but to cultivate a culture where every believer sees themselves as a participant in God's plan for reaching the lost. This ongoing commitment transforms churches into communities defined by their passion for sharing the hope they have found.
God's Plan for Sharing coordinates bi-annual evangelism campaigns that unite Southern Baptist churches around a common gospel focus. Each campaign provides a shared theme, promotional resources, and a strategic rhythm for churches to engage their communities through prayer, equipping, sowing, and harvesting.
2016 – 2017
Peace: Find it Here
Centered on personal evangelism, this campaign equipped believers to share the peace of Christ in everyday relationships and conversations. Churches were encouraged to train every member as a witness and to create intentional opportunities for gospel presentations.
2014 – 2015
Find It Here
Built around the “Find It Here” New Testament distribution and community outreach, this campaign mobilized churches to blanket their neighborhoods with Scripture and invitations. Resources included preparation guides, videos, and attractional event tool kits.
2012 – 2013
Hope. Find it Here.
The inaugural GPS campaign focused on proclaiming hope through coordinated church-wide evangelism. It established the bi-annual pattern and introduced the four-component framework that continues to guide all GPS efforts.
Plan Your Next Evangelistic Event
Use the Plan-it application to manage events from start to finish, browse the national event calendar, or explore templates for block parties, crusades, and more.